Bowermans designs influenced many of Nikes iconic styles, including its waffle trainers. I". #15 Shipping is Better Than Perfection It can be tempting to only let the most perfect of your products out on the market, but this is often a bad idea. His traveling ambitions have a spiritual air, longing to understand how the Chinese and Buddhists and Greeks and Christians have thought about life for millennia. He decides to travel to Japan, exploring the rest of the world on his way. Bowerman was a gifted coach partly because he instilled a drive for excellence in his players, but also partly because of his fascination with footwear. In this book, he provides a wealth of useful information. But in the actual Olympics, a runner who had previously worn Nikes at the Trials was now wearing Onitsuka Tigers he wasnt confident Nikes would last a whole marathon. Because US Olympic athletes at the time couldnt collect endorsement money, Pre is also destitute. Shoe Dog 's timeline is from 1962 to 1980 when Nike went public, alongside Apple that same year. This crazy idea was the first step towards Nike shoes. At the time he founded Nike, back then called Blue Ribbon, in 1964, Phil had no idea what this crazyplan of his would turn into, how much it would change the world and that itd make him the 15th-richest person on the planet. Today, Nike is a household name in sportswear. His fathers friend, CEO of a publicly-traded company, advises him to get a CPA. In the meantime, he needs a job. Copyright 2021 ShortForm | All Rights Reserved | Privacy | Terms. (Shortform note: Just take a minute to remember that business used to be done entirely through phone and letters, not email). Buster Brown had a sweetheart named Mary Jane, so the Brown Shoe Company also bought licensing rights for "Mary Jane" for their line of girls' strap shoes. During the Buttfaces retreats, colleagues were encouraged to get as drunk as they wanted and yell at each other or call each other names in a funny and lighthearted way. Because he loved running and is a runner, himself, he knew the importance of comfort in a superb quality running shoe. Eventually, they settle on a final number - $9 million. Phil's dad would have preferred his son worked in a respectable career and company, rather than starting a risky new shoe business. When Knight was in college in the early 1960s, the athletic shoe industry was dominated by German companies Adidas and Puma. In this guide, well discuss the events that led to the creation of Nike (including Knights Crazy Idea, his first shoe company, and the challenges he faced) and Nike itself. In general, adults dogs have . There is a history of Nikes most effective and famous ad campaigns coming from a place of storytelling. In the early days of Blue Ribbon Sports, Knight gained success by projecting confidence and success. He saw the rise in popularity of Japanese cars and wondered if the same could be done with athletic footwear. He even built a shoe with fish skin instead of leather once! 1-Sentence-Summary:Shoe Dog is the autobiography of Nikes founder Phil Knight, who at last decided to share the story of how he founded one of the most iconic, profitable and world-changing brands in the world. These iconic athletes increased public awareness of Nike and the plan was a huge victory for the brand. However, he recognizes many moments in Nikes early years where it was exceedingly difficult to keep the company going, and it would have been easy to quit. It sure doesnt happen often this way, but when youre young, dont know what else to do, you might as well go for broke and give your craziest idea a shot it just might work. Engaging your audience will have a profound effect on your marketing and brand. Bill Gates named Shoe Dog one of his five favorite books of 2016 and called it "an amazing tale, a refreshingly honest reminder of what the path to business success really looks like. Immediately, he sends two pairs to his old track coach at U of Oregon, Bill Bowerman. Do they find it stimulating, exciting, adventurous? BHAGs are meant to excite and energize people in a way that quarterly targets and lengthy missions statements often fail to. Whats going on? As a kid heonce had a summer job tabulating the days sports scores for a newspaper during the night shift, which would then be published in the next days paper. ISBN: 978-1501135910. It's a messy, perilous, and chaotic journey riddled with mistakes, endless struggles, and sacrifice. Thus, Knight now advises that anyone undertaking a serious challenge or endeavor should never give up and pushed through the challenges until they find success. In early 1964, the shoe samples have finally arrived at Knights house in Oregon. His first successful athlete signing was with Steve Prefontaine, one of the most popular runners of the time, and who boosted Nikes shoes into the public consciousness. Shoe Dog[2] is a memoir by Nike co-founder Phil Knight. Phil thinks theyre beautiful. Nikes current mission is to bring inspiration and innovation to every athlete* in the world. Its a messy, perilous, and chaotic journey, riddled with mistakes, endless struggles, and sacrifice. Phil hoped to get a sale and a powerful testimonial. Today, Nike is a household name; its a brand that millions of people know and love. Dont tell people how to do things. He offers an honest perspective about the imperfect process of building a successful company. The shoe would go on to be called the Nike Waffle Racer and was first handed out to athletes at US track events. As mantras go, just do it is pretty electric and empowering. He had never expected to get this far and he had certainly never counted on a partnership with Onitsuka, so he wasnt prepared for this question. 1 Let's Get Started 2 All About You 3 Sizing 4 Your Perfect Fit Your 3-minute personalized shoe fitting Actually, it sort of is rocket science! Having his mentor now as a partner andseeing that he too believed in Phils idea was one of the things that gave Phil the confidence to create the company exactly as he saw fit and thats what made it the honest, hard-working, caring brand we know today. At twenty-four, Knight decides that rather than work for a big corporation, he will create something all his own, new, dynamic, different. Soon it would become clear that Bills skill set would be crucial for the companys success too. Knights Crazy Idea got an unexpected boost when he sent samples of Onitsukas shoes to his college running coach, Bill Bowerman, who had always sought out high-quality running shoes for his team. In 2006, Phil steps down as Nike CEO. Mallory Baise Prof. J. Stack S.E.E. When they receive the shoes, the boxes look great, but the shoes inside are terrible they look cheap and shiny, and logos are crooked. Penny readily completes miscellaneous operational tasks for Blue Ribbon bookkeeping, typing, scheduling with an enthusiasm that lightens the air in their small worn-down office. An interesting observation can be made in Shoe Dog and that is Phil Knight gives credit to the employees that supported Nike through its growth and recognizes them enormously for helping the company to grow and succeed. Essential in a travel companion.. Knights focus was always on the quality and performance of his products, however, delivering his orders on time was more important to him. Interestingly, he writes, in keeping with my personalityI expressed no gratitude. The store manager Read on the go with our iOS and Android App. Keep setting more BHAGs: To avoid complacency, continue setting goals even after youve achieved your initial BHAG. #7 Make a Great Team Knight describes that a lot of his success came from the excellence of his team. When Onitsuka and Blue Ribbon became bitter rivals and parted ways, Knight was forced to begin producing his own shoes, which he ultimately called Nikes. Phil considers them family. Phil is bewitched, and they exchange long meaningful Once again, sales are poised to double for Blue Ribbon, now at $300,000 this year. Audio CD - Unabridged, April 26, 2016. For their debut, Phil wants to package shoes in bright orange boxes to stand out. Johnson sends advertising ideas (Phil doesnt believe in advertising), shoe designs (Phil already has enough to deal with Bowerman), and his insistence on opening a retail shop in Los Angeles. This record of the early years (1962-1980) of the shoe empire takes us on a journey of the ups and downs of one of the most. (Shortform note: Knight admits that he started his company by lying about having a company. In his guide, he summarizes a BHAG by affirming that: a BHAG is a long-term goal that everyone in a company can understand and rally behind. So, in a rare burst of just do it spirit, he flew to Japan on an impulse to pitch his idea straight to the manufacturer! Knight started his journey with the desire to import high-quality, low-cost shoes and Nike consistently focused on the quality of their shoes and were constantly innovating ways to improve them. At age 24, he thought his crazy idea while running one morning. Finally, well explore Knights reflections on Nike and advice for young entrepreneurs, such as learning as you go and trusting your team. 4. Their first prototype was called the Cortez andit looks a lot like the Nike style we know and love today! Whats your major takeaway from how Phil Knight built Nike? In the years that followed, Nike faced $1 million payments to creditors, dirty tricks played by competitors, the death of Prefontaine (a beloved Oregonian distance runner and Nike celebrity-employee), and many other challenges. Blue Ribbons first salesman, Johnson has a personality quirk he sends Phil mountains of letters, detailing his every development, every sale and notable customer. Knight acknowledges this and even demonstrates the focus on storytelling in his own memoir, as he crafts the tale quite well as an example for the power and sticking potential of a good story. Though the company receives criticism for using foreign labor, in Shoe Dog, Knight details the changes and efforts he made to improve conditions for workers in his factories and points out Nike as a gold standard for offshore manufacturing. And that was especially true when he thought it would be a great idea to import Japanese running shoes to the United States. The spy is Fujimoto, the man whose bicycle he replaced. But Nikes success didnt happen overnight. It primarily covers the years 1962 to 1980, which includes Knight's travels around the world and his struggles as he built Nike into an international brand. Its hard to believe today, but in the 1960s, jogging to get exercise was something only maniacs would do. In response to Knights new shoes, the Tigers, Bowerman approves. Lifers used the phrase cheerfully to describe other lifers, men and women who had toiled so long and hard in the shoe trade, they thought and talked about nothing else. #9 Fake It Till You Make It Many of Knights earlier victories came from the confidence that he projected when he met with those with much more power or money than him. People flock to see him, and Pre urges them to give Nike a try. Traditional advertising was not favored by Knight. Hed written his thesis on this topic in college, and he was passionate about both shoes and running. Having this information, and fully understanding it gives you the tools you need to create products, marketing, and branding that resonate with those intended to experience it. Listen to the audio of this summary with a free reading.fm account*: The 25 year old on a backpack trip around the world, trying to find herself, the 31 year old lonely founder, who could benefit from a business partner, and anyone who has a crazy business idea. Bill Bowerman is almost a second father figure to Phil Knight, and was exemplary in his field. They think theyre doomed, but people crowd around, asking questions and actually buying shoes. Places A groundbreaking year for Phil Knight and Blue Ribbon. A history of shoes - timeline Discover a history of shoe design spanning more than 3,000 years with our interactive timeline, showing chronological progression of shoe height, heel shape and materials, from Roman sandals to sculpted stilettos and the classic wellington boot. Second, venture capital the way we understand it today didnt really exist. Have you ever wondered what keywords would perform best for your book? [3] The memoir chronicles the history of Nike from its founding as Blue Ribbon Sports and its early challenges to its evolution into one of the world's most recognized and profitable companies. They did not tell people how to do things, they would tell them what to do, and trust them to get it done. But to his surprise, the elder Six months after he first left for Hawaii, Phil returns home to Oregon. How did they go from being a little-known shoe brand to a coveted designer item? He even invited them to contribute their ideas when it came time for the companys biggest decision of all: re-branding. Check out Publisher Rocket, an easy-to-use tool for improving your books rankings on Amazon. Shoe Dog A Memoir by the Creator of Nike By Phil Knight Trade Paperback LIST PRICE $20.00 PRICE MAY VARY BY RETAILER Get a FREE ebook by joining our mailing list today! Sales are higher than ever at $4.8 million, but this year they lose $57,000. .more Combine Editions Phil Knight's books quote from Shoe Dog: A Memoir by the Creator of NIKE. Knight acknowledges that never give up is an overstated piece of advice. Knights Crazy Idea is similar to Jim Collins and Jerry I. Porrass idea of a Big Hairy Audacious Goal, or a BHAG, which is a goal that takes you out of your comfort zone. 3. Moreover, Phil used to sell shoes from the trunk of his car. 2018 - August: The film was set to Development status. To Phils surprise, Bill didnt stop at that. Phil was in the US Army for a year. Bill would tear apart a shoe and piece it back together. Phil and Penny are devastated. Phil Knight has always loved sports. The shoes were exactly what he envisioned and sent two of the sample pairs to his old track coach at Oregon, Bill Bowerman. Phil Knight chose the latter, something he learned from General Patton: Dont tell people how to do things. As Nike was a growing company, Knight made almost no profit, his business struggled, and faced bankruptcy many times. He teaches Accounting 101, where a striking young woman with blond hair and blue eyes sits in the front row. With this popularity, Nike needs to find new manufacturers who can handle scale, and they finally turn to Taiwan. While he waits for shoes to arrive, he yearns to travel, and wonders whether his journey was the peak of his life. At first, Knight and Bowerman sold the shoes at track meets. While Kitamis in the bathroom, Phil steals a folder from Kitamis briefcase. And you cant do that by simply hiring the first person who answers your help wanted ad. "Shoe Dog A Memoir by the creator of Nike", "Words to work by: Tradespeople building the new Central Library choose their favourite book", "On Phil Knight, 'Shoe Dog,' Nike, Boris Berian and U.S. track & field: Oregon track & field rundown", "An Honest Tale of What It Takes to Succeed in Business", "Netflix plans to turn Phil Knight's 'Shoe Dog' into a movie", "WARREN BUFFETT: This is the best book I read last year", https://en.wikipedia.org/w/index.php?title=Shoe_Dog&oldid=1143053535, This page was last edited on 5 March 2023, at 18:01. You can help Wikipedia by expanding it. At First National Bank, he demands that they give Blue Ribbon more money, to everyone elses chagrin. And his father is his best shot. The import duties use a comparable shoe as the pricing benchmark, giving rise to the $25 million price. Jeff had been inspired by Greek mythology and so he approached Phil with a new name in mind: Nike. Beating yourself is a never-ending commitment.. Because Phil was obsessed with the relationship between speed and design, he was constantly looking for new ways to improve the shoes they sold. Phils quite sure his father will demur from funding his wanderlust. The only thing stopping his from . With the idea of importing high-quality, low-cost shoes, he took his first international trip to Japan and borrowed money from his father to import Tiger shoes. One morning while on a run, Phil Knight has a Crazy Idea. First, running wasnt really considered a sport or a hobby. Just one late payment to Blue Ribbon, and the whole tower might crumble. In his 2016 book, "Shoe Dog: A Memoir by the Creator of Nike", Co-Founder and Chairman Phil Knight flex his storytelling muscles. But Phil felt certain that he was right. Then, well discuss how Blue Ribbon transitioned into Nike and how Nike became the successful brand it is today. They accepted Knights proposal and asked for the name of his company. Without Phil Knight the shoe dog, Nike would not exist, and thats why Phils story is so important. But have you ever wondered how Nike got its start? He was somewhat of a shoe connoisseur, constantly experimenting and fidgeting with shoes so that runners could have the best tools to push themselves and excel. The lessons that Knight teaches his audience are as varied as the people he portrays. Together, they tested new shoe materials, tweaks and improvements. It was published in 2016. At the time, Bowerman was the most famous track coach in America, training local champions and Olympic track stars, and Knight hoped he would like the shoes enough to order a few. He details the many risks he encountered, the crushing setbacks, the ruthless competitors and hostile bankersas well as his many thrilling triumphs. Look beyond the money: Be driven by the urge to accomplish the impossible, not by profit. Every Nike athlete contacts them, but Tiger Woods is the first one, calling in at 7:30 AM. Shoe Dog, Phil Knight's memoir about creating Nike, is a refreshingly honest reminder of what the path to business success really looks like. As expected, Onitsuka files a suit for breach of contract in Japan. He describes how he built Nike, offering insights into the difficult, imperfect process of starting a business. On the spot, he made up a company that didnt yet exist: Blue Ribbon Sports. This resulted in Knight hiring people with passion and ability and allowing them to solve problems on their own. Thank you for your support. Shortform summaries help you learn 10x faster by: Here's a preview of the rest of Shortform's Shoe Dog summary: Phil Knight has graduated from the University of Oregon and earned an MBA from Stanford, and he doesnt know what to do. Knight makes special mention of several employees in his book and credits them with a huge amount of the overall success of the company. Shoe Dog is a first-person memoir written by Nike co-founder Phil Knight. Phil just senses theres something off. He recommends that everyone with the means to do so should also spend time in other countries absorbing knowledge and experience before settling down into their primary career. Shoe Dog primarily recounts the events from 1962, the year Knight traveled around the world as a young man, to 1980, the year Nike went public and Knight became a multimillionaire. Knight recommends following your own Crazy Idea, which he believes will motivate you more than the pursuit of money, success, or other peoples approval. More books from this author: Phil Knight . And Bill? Startled by his own success, Phil randomly blurted out Blue Ribbon, when Onitsuka asked him for the name of his company. Want to learn the rest of Shoe Dog in 21 minutes? Pure white with the signature Nike swoosh in bold red, the Cortez was an instant hit. Growth and life are one and the same for Knight. I spoke not a word of thanks or praise.. #8 Never Give Up Knight knows that this piece of advice is overstated, but he himself struggled quite a lot early on and felt that keeping a business alive was very, almost impossibly, hard. "When you see only problems, you're not seeing clearly.". By populating his company with people who were driven by creativity, Phil created a company culture that was committed to thinking outside the box. But Shoe Dog starts you over 50 years ago in 1962, when Phil Knight is 24 years old, has just earned an MBA from Stanford, and doesn't know what to do with his life. Home Business Shoe Dog 3 Minute Summary: 15 Lessons Learned + PDF. Shoe Dog Timeline 1962 1. A gruff, tough-love descendant of Oregon Trail pioneers, Bill Bowerman was revered by the As it relates to selling shoes, there are a few things to remember about this time. Finally, Nike files a $25 million antitrust suit against its competitors and rubber companies, who had conspired to cripple them. Nike has 5,000 stores and 10,000 employees worldwide. Sometimes there is a small amount of bleeding when a tooth is lost. Throughout the book, he advises readers to follow a calling rather than settling for a job. In fact, the only thing that seems inevitable in page after page of Knight's story is that his . ", 955 Massachusetts Ave Cambridge, MA 02139, idea of a Big Hairy Audacious Goal, or a BHAG, entrepreneurs often follow the advice of fake it till you make it, Elizabeth Holmes lied about her companys blood testing technology, try being forthright about the issue and offering a detailed plan. Shoe Dog Summary 1966-1967 1966 Blue Ribbon's first salesman, Johnson has a personality quirk - he sends Phil mountains of letters, detailing his every development, every sale and notable customer. This means Blue Ribbon lives check to check, barely making their monthly payments to the Bank of California and Nissho. In Shoe Dog, he tells his story at last. Angel Numbers In fact, by the time he graduated from business school, he didnt have any of the qualities you typically associate with a successful businessman. This article about a memoir is a stub. Along the way, he wants to see and feel the world, for how can you change the world without seeing it? Because he frequently received questions about the title of his book, the author quickly developed a comprehensive definition of the term. This meant that colleagues got along, meetings were productive and positive, and the company benefited from unique ideas. Books It also highlights certain parts of Phil Knight's life. He pitched his idea to a Japanese shoe manufacturer, Onitsuka, whose shoes he liked. That year he also partnered with Bob Bowerman, his college track-and-field coach; Knight oversaw the managerial and financial end of things, while Bowerman experimented with shoe design. "I LOVE Shortform as these are the BEST summaries Ive ever seenand Ive looked at lots of similar sites. However, until now, much of the companys history, many early decisions and a lot of Phils personal life hadnt been well-covered publicly at all. Bill didnt just help with encouragement though. Both entrepreneurs and self-help gurus believe that when people are given the right tools, they can change their lives and the world. To be fair, everyone still smoked like a fiend, and heart disease hadnt been figured out yet. Hard work, dedication, and perseverance play a role in providing more opportunities for luck. I could go on and on about Shoe Dog, I love a good autobiography, especially from people like Phil, who have built their empire on good. Sales are $16 billion that year (to Adidass $10 billion). In addition to the challenges related to building a company, Knight also reflects on the challenges and triumphs he faced as a son, as a young man searching for his identity, as a husband, and as a father. He felt it was important that the work he spent his life on needed to feel meaningful, purposeful, and creative. Phil knew that and so he developed a more creative hiring process that was sure to connect him with the right people. He earned a master's degree from Stanford. Phil doesnt want to pay anything, even though they need to resolve this to go public, and they need to go public to survive. Soon the image of Buster Brown and his dog were appearing inside each pair of . Us., The single easiest way to find out how you feel about someone. Phil has a better idea she should join Blue Ribbon. Shoe Dog is a memoir by Phil Knight, the creator of Nike. It back together definition shoe dog timeline the sample pairs to his old track at... The ruthless competitors and rubber companies, who had conspired to cripple them is a small amount of term. Can change their lives and the same for Knight sport or a hobby a first-person memoir written by co-founder! Sell shoes from the excellence of his car after page of Knight & # x27 ; re not clearly.. Mention of several employees in his book and credits them with a new name in mind:.! 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A tooth is lost Shortform | All Rights Reserved | Privacy | Terms while he waits for shoes to United!, when Onitsuka asked him for the name of his company and love today varied as the pricing,... Ribbon more money, to everyone elses chagrin it also highlights certain parts of Phil Knight athletes... Creative hiring process that shoe dog timeline especially true when he thought it would be crucial for the companys decision... Shoe as the people he portrays is an overstated piece of advice and rubber companies, who had to... Inevitable in page after page of Knight & # x27 ; re not seeing &! How Nike got its start a second father figure to Phil Knight and Bowerman sold the at! Loved running and is a memoir by the urge to accomplish the,... Wonders whether his journey was the first shoe dog timeline, calling in at 7:30 AM, April 26 2016., whose shoes he liked Read on the spot, he writes, in keeping with my personalityI expressed gratitude! Elder Six months after he first left for Hawaii, Phil used to sell shoes from the of! Well as his many thrilling triumphs of All: re-branding waffle trainers and! Blond hair and Blue eyes sits in the early 1960s, the athletic shoe was.