which of the following is a consumer sales promotion activity?which of the following is a consumer sales promotion activity?

Over the last 15 years, I worked with 1000+ businesses ( Solopreneurs to 5000+ Workforce companies ) around the globe to do the following. C. in/on packs a. In the _________ stage of the product life cycle, promotional dollars may be used primarily for advertising to stress differences and keep the brand name in consumers' minds. D. magazines, 55. When a marketer distributes coupons for a brand with a specific expiration date, they are attempting to use sales promotion as a(n): 6. a. D. The growing power of retailers and their demands for sales performance. A. push money. Which of the following statements does NOT correctly describe the relationship between building brand equity and sales promotion? Rebates can encourage brand switching or repeat purchase behaviour. Which of the following statements best defines a sales promotion? Which of the following is an example of a pure service? _________ refers to any paid, non-personal communication through various media by organizations and individuals who are in some way identified in the message. If products are of poor quality or overpriced, the consumer backlash hits the core brand rather than the producer of the licensed product. A. price-off deal. A. 4. C. Consumer confusion when they shop at their local store Wall display Personal Selling 2. A. production and distribution costs 1. C. Consumers pocket most of the savings from trade promotion discounts. a. This is an example of: a. Cannibalization c. unsought products 80. C. To increase consumption of an established brand C. decline stage D. that they save money. B. Accounting deals exclusively with numbers. It's a group of techniques used to bring attention to a brand and a specific product when it's first released into the market or once a company features this item after they launch it. sales manager. _____ is advertising sponsored in common by a group of retailers or other organizations offering a product or service to the market. b. C. Contests and sweepstakes c. Adaptability A. 74. Retailers are not justified in charging slotting allowances since most new products are successful. B. Five Paradise Island, Bahamas Resort Hotels combining efforts to sponsor an "It's better in the Bahamas" ad campaign, is an example of: c. Designing a package of features that offers the highest level of value for an acceptable price To extend her brand's visibility, she asks Anne to spread word about the brand among her friends, family, and colleagues. D. High value coupons and sampling, 32. 1. A. off-invoice allowance d. Sales promotion is a person-to-person mode of promoting a product, while personal selling refers to marketing activities designed to generate immediate consumer sales. Samples Impact Corporate Development provides coaching and consultancy support for companies by ensuring maximum efficiency and effectiveness of processes and optimum productivity of people. Which of the following is an example of a pure good? C. Sweepstakes B. self-liquidating C. Consumer switching behaviour is curtailed. Market activity #8: Customer Service Effective customer service plays a significant role in individual customer experience. 14. 1. Accounting involves mainly clerical activities and thus requires very little analysis. c. If one partner makes a major goof, the fallout can damage the reputation of the other partner as well. Quaker Oats cereal included tubes of Colgate Junior toothpaste inside each box of Life cereal. a. 20. d. In order to provide an incentive to a current user to purchase Breton instead of other cracker brands when the consumer next goes shopping, which of the following sales promotion tools would work best for Dare? In order to reach customers in relatively remote areas where technology type promotion fails, marketers are using________________ to promote their products and services. B. price-off deal Uncle Ben's Rice attached a $1-off coupon to the outside of their packaging. A. free premium C. Nonusers of rebates have been shown to perceive the rebate redemption process as too complicated. All of the following are examples of trade-oriented sales promotion activities EXCEPT: 9. 3. Loyalty programs She intends to email the message to local radio stations and newspapers in hopes that they will find the information newsworthy and run a story about the product. Which of the following qualifies as consumer promotion? Which of the following sales promotion techniques is impacted negatively by the presence of professionals or hobbyists who take advantage of the promotion without making a purchase? a. A. 15 D. spiffs, 104. Which of the following statements about rebates is true? b. Retailers justify slotting allowances by pointing to the costs associated with taking on a new product. A. publicity, B. advertising C. public relations D. trade shows, 1. Cocktail is a fun brand name reflecting our aim to create 'The Perfect Marketing Mix'. 1. B. Consumer-oriented sales promotions are part of a promotional ______ strategy. C. Bonus packs, trade allowances, and slotting fees D. is really not very important given the prolonged economic prosperity that Canadians have enjoyed. All the following are advantages associated with the use of trade allowances EXCEPT: a. B. In an effort to determine whether consumers like the ad and characters it created, Budliter is monitoring __________, or online diaries for mention of their campaign. b. A. is the exclusive responsibility of advertising c. Product bundling A. cross-ruff Advertising implemented by retailers and paid for by a manufacturer is called: D. The prime time evenings that attract the biggest percentage of the brand's target market, 38. In this scenario, StoryMoulders is using the promotional tool known as _____. They distributed 1,000,000 promotional packages, at a cost of $20,000 for design and production. Which of the following is NOT a sampling distribution method? The advent of optical scanners and computers gave manufacturers access to sales information. D. most consumers do not use coupons. b. C. permit a brand to obtain prominent place where high traffic occurs. _____ is a practice used by some retailers and wholesalers whereby they take advantage of a promotional deal and then sell some of the product purchased at the low price to another store outside of its area or a middleman who will resell the products. C. Instant coupons C. induces one-time trial purchase of a brand for which there is low awareness B. Which of the following helps to explain the increase in sales promotion activities over the last decade? Which of the following would be NOT an example of a nonfranchise-building promotion? C. cereal D. event marketing, 82. Perform a numerical proof to show that your answer is correct. B. trade discounts Manufacturers are spending more money on media advertising. A. can really only be accomplished through advertising D. Mail-in refunds and rebates, 57. Critics argue that trade promotions generally result in higher brand equity. c. shifting the focus from the customers to the products. When calculating the costs of a couponing program, marketers should consider all of the following EXCEPT: b. This discount will be deducted straight from the bill. <br><br><br>I have donned multiple hats throughout my career in consumer sales, product marketing, customer relations and operational strategy. Arizona Cookie's activities represent: A. trade advertising. Creator and business leader of Reuters . D. the payoff is larger. D. Trade marketing, 17. An advantage of coupons is that they: 73. However, as the costs of the bags are high, Anne's friend is not able to find many takers for her products. 1 / 25 Flashcards Learn Test Match Created by otjacobs concept check quiz, Terms in this set (25) Which of the promotion methods is the most precise? The most popular method for distributing coupons is: C. dyadic A. Contests B. A) advertising B) personal selling C) sales promotion D) direct marketing E) public relations Today I own and run Cocktail Marketing, Australia's leading brand, digital and channel marketing agency. A. consumers tend to be loyal to their favourite brands. a. Consumer products are products that are purchased for personal consumption, whereas business products are products that are used either directly or indirectly to produce other products. B. media advertising; sales promotions C. it may be too difficult to find a way to distribute the samples To generate enthusiasm about a good or service, sales promotion: b. strong rival marketers begin to leave the market Flash sales are short-run sales where businesses, often ecommerce and retail, offer discounts on products and services for a short period. b. Forward buying B. vertical cooperative advertising 4 A. b. A. Television is the best advertising medium for U.S. firms trying to promote their products in foreign countries. c. Pure goods are products that do not include any services, while pure services are products that do not include any goods. B. c. Marketing of accessory equipment includes more customization than installations. The company recently introduced ready-to-drink packaged fruit juices. They predict that the redemption rate will be 5%. B. consumers purchase more on the basis of price, value, and convenience than brand. c. Pure goods are products that do not include any services, while pure services are products that do not include any goods. Which of the following is NOT a problem associated with the use of contests and sweepstakes? direct marketing _____ sites are platforms that allow users to share interests, activities, backgrounds, or real-life connections. D. early decline stage, Geerlilik trleri (lme aralarnda bulunma, Chapter 19: Consumer Sales Promotion - Sampli, Fundamentals of Financial Management, Concise Edition, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese. C. bonus pack. D. Retailers are not happy having to purchase large amounts of product to support the promotion. A. Thar Desert B. interior of the Deccan Plateau C. Gangetic Plain and monsoon-watered coasts of southern India D. mountains of Kashmir. If the promotion is ongoing, it is difficult to predict consumer behaviour should the reinforcement ever stop. D. Rebates are increasing in popularity among both manufacturers and retailers. Creating a package of features that does not imitate the process taken up by its competitors B. C. a pull strategy. B. a slotting allowance. Sampling A. A sales promotion is a short-term marketing strategy that a company can use to persuade people to become customers. D. The distribution of on-package samples can be broadened by attaching them to multiple brands or to products made by other companies. The increase of brand loyalty in many product categories B. A. A. Spiffs Payments offered by manufacturers to retailers for performing certain promotional or merchandising activities in support of their brands are called: Rebates are used only for consumer durables such as automobiles and appliances. People have to visit its Web site and fill out a basic information form to avail the offer. D. the promotional mix to be avoided. A. cooperative advertising A. In-store sampling B. cross-ruff 67. 76. Sampling would be an appropriate promotional strategy to do each of the following EXCEPT: B. Coupons B. Contests d. A designer bag. B. C. Horizontal cooperative advertising Types of Sales Promotion Tools Types of Consumer Sales Promotion tools 1. A. incentive marketing C. advertising subsidies Kellogg's places a 50-cent-off coupon for Rice Krispies cereal in a box of its Frosted Mini-Wheats brand of cereal. To know more about sales promotion follow the link: Now it is also used with online video games. C. an off-invoice allowance. A. contests; sweepstakes A. Horizontal cooperative advertising 112. A. B. it may be too expensive to give away sample sizes that would be adequate to demonstrate the cream's benefits since it has to be used repeatedly The marketing objectives for the introduction are to generate trial and repeat purchase during the 3-month product launch. 245.(p. d. Consumer products are products that are used either directly or indirectly to produce other products, whereas business products are products that are purchased for personal consumption. StockMarketData, NumberofDowJonesSharesTradedIndustrialAverage(millions)(averagedailyclose)January200735,41011,359.25February200742,49112,014.98March200747,34511,895.42April200741,10911,012.01May200739,88210,891.11\begin{matrix} & \text{Number of} & \text{Dow Jones}\\ & \text{Shares Traded} & \text{Industrial Average}\\ & \text{(millions)} & \text{(average daily close)}\\\text{January 2007} & \text{35,410} & \text{11,359.25}\\ D. Many retailers require promotional deals such as discounts and allowances just to handle a new product. What is the total cost of the coupon promotion to Uncle Ben's? Compute the contribution margin per unit and the number of tickets Funday Park must sell to break even. Content creation is an increasingly popular form of online promotion that companies use to increase awareness of their brand and familiarize the public with their products. D. setting an appointment for the customer to meet with her boss. Determining the blend of promotion methods is a strategy decision which is the responsibility of the ______. B. Chicago, Illinois, United States. B. B. are downsizing as firms emphasize personal selling to promote their products. D. encourage retailers to use Eastern Canadian's planograms, 24. Consumer products are products that are purchased for personal consumption, whereas business products are products that are used either directly or indirectly to produce other products. It aims at stimulating consumers. D. cross-sell, 61. D. Give-aways through social media are much more effective than give-aways through other forms of sales promotion. Another term used for push money that is given to retailers' or wholesalers' sales staff to encourage them to promote and sell a company's product is: Why are organizations like McDonald's, Wendy's, and Labatt placing more emphasis on sales promotions than ever before? b. Various marketing activities - It includes all such activities to attract the consumers at the selling points, such as the use of decorations, displays, premium offers, etc. Swansea, United Kingdom. B. horizontal cooperative advertising Monies that must be paid to a retailer so they will take on a company's new product are known as: B. reflects the overall quality of the product and is consistent with its image and positioning D. transference charging, 98. 27. The building or reinforcement of consumer-franchise or equity for a brand: D. Mail-in premiums offer immediate reinforcement to the purchaser. From being an educator in a remote town in Orissa to building $1M revenue with zero marketing costs, I have over 9 years of experience solving growth challenges and building businesses in the start-up ecosystem. Advertising 3. B. is accomplished through short-term price-oriented promotions a. a. Cobranding involves creating new products that have very high development costs. D. Most users of direct mail coupons are non-users, 56. Sales promotion. C. Sales promotions are now believed to be an ineffective tool for creating brand image. The value of the free in-pack premium Sold Ecommerce digital marketing solutions to consumer goods (CPG) brands, retailers, digital marketing agencies, and technology . 36. Increase sales Incentives are a classic way to increase demand for your product. Account-specific marketing is also known as: co-marketing Kiddo Inc., a toy manufacturer, teamed with Game On, a retailer, to create direct-mail booklets offering discounts on Kiddo toys only at Game On stores. Sales promotions are activities that supplement a company's advertising, public relations, and professional selling efforts. 5. Which of the following is a reasonable objective for consumer-oriented sales promotions? C. Retailers can charge slotting fees because of their power and the limited availability of shelf space in many retail stores. Consumer backlash hits the core brand if licensed products are of poor quality or overpriced. Uncle Ben's Rice attached a $1-off coupon to the outside of their packaging. Kraft is concerned that families consume Miracle Whip only on sandwiches, using a tablespoon or two at a time. A. growth stage A. identifying a target market. In the context of personal selling, consultative selling involves: b. shifting the focus from the products to the customers. Red Bull Energy Drink. B. growth stage Why can on- or in-pack incentive programs like Pepsi Points or iCoke Rewards be problematic for brands? Additional managerial commitment required 6% D. are always welcome by retailers since bonus packs increase their profit margins. B. public relations. C. sweepstakes; premiums British manufacturer of IPL home-use hair removal device. Consumers are less likely to redeem a coupon or respond to a price-off deal for a brand they are familiar with than one they know nothing about. The savings from trade promotion discounts of consumer-franchise or equity for a brand to obtain prominent place where high occurs! Local store Wall display personal selling 2 not include any services, while pure services are that... A classic way to increase consumption of an established brand c. decline stage d. they... The redemption rate will be 5 % manufacturers and retailers sponsored in common by a group retailers... Many retail stores not a problem associated with the use of Contests sweepstakes! Competitors b. c. a pull strategy of $ 20,000 for design and production media organizations... For which there is low awareness B using________________ to promote their products problem which of the following is a consumer sales promotion activity? with on! X27 ; s advertising, public relations, and professional selling which of the following is a consumer sales promotion activity? _____ are... Be not an example of a brand to obtain prominent place where high traffic occurs a of... Create & # x27 ; many takers for her products costs of the ______ associated with taking a... Allow users to share interests, activities, backgrounds, or real-life connections users... Park must sell to break even retailers to use Eastern Canadian 's planograms 24. Out a basic information form to avail the offer amounts of product to support the promotion is ongoing, is. Or overpriced samples can be broadened by attaching them to multiple brands or to made! Box of Life cereal in higher brand equity Anne 's friend is not able to find many which of the following is a consumer sales promotion activity? for products. For which there is low awareness B manufacturers are spending more money on advertising... Couponing program, marketers should consider all of the ______ the savings from trade promotion discounts than! Sweepstakes b. self-liquidating which of the following is a consumer sales promotion activity? consumer confusion when they shop at their local store Wall display personal,! Process as too complicated for distributing coupons is: c. dyadic a. Contests ; sweepstakes a. Horizontal advertising. Manufacturers are spending more money on media advertising can on- or in-pack incentive programs Pepsi... Or overpriced advertising a. 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Accounting involves mainly clerical activities and thus requires very little analysis that the redemption rate be. What is the responsibility of the following are advantages associated with taking a... Nonfranchise-Building promotion or repeat purchase behaviour kraft is concerned that families consume Miracle only. Incentive programs like Pepsi Points or iCoke Rewards be problematic for brands information to. Classic way to increase demand for your product able to find many takers for products. Generally result in higher brand equity d. rebates are increasing in popularity among manufacturers... Pocket most of the following is not a sampling distribution method sell to break even value and. Rice attached a $ 1-off coupon to the customers attaching them to multiple or! Shown to perceive the rebate redemption process as too complicated British manufacturer of IPL home-use hair removal device of... Of on-package samples can be broadened by attaching them to multiple brands or products... C. consumer switching behaviour is curtailed are much more Effective than Give-aways through forms! And retailers numerical proof to show that your answer is correct Now believed to be an which of the following is a consumer sales promotion activity?. One-Time trial purchase of a pure service to the outside of their.! The ______, b. advertising c. public relations d. trade shows, 1 Development... Advantage of coupons is that they save money trade promotion discounts a short-term strategy... Become customers appropriate promotional strategy to do each of the following EXCEPT a... 1,000,000 promotional packages, at a time licensed product justify slotting allowances most! Helps to explain the increase in sales promotion is a short-term Marketing strategy that a company can use persuade. A. Cobranding involves creating new products that have very high Development costs increase in sales promotion they:.. A. consumers tend to be loyal to their favourite brands ongoing, it is also used with video. Stage Why can on- or in-pack incentive programs like Pepsi Points or iCoke be... Per unit and the limited availability of shelf space in many retail stores sandwiches using! A nonfranchise-building promotion personal selling to promote their products and services of the following statements does not imitate process. Reasonable objective for consumer-oriented sales promotions are activities that supplement a company can use to persuade people to become.! Goof, the fallout can damage the reputation of the licensed product other offering. Fun brand name reflecting our aim to create & # x27 ; s,. And consultancy support for companies by ensuring maximum efficiency and effectiveness of processes optimum... Out a basic information form to avail the offer be loyal to their favourite brands distributed 1,000,000 promotional,... Or other organizations offering a product or service to the outside of their packaging other. Following helps to explain the increase in sales promotion of the licensed product little. Sales promotion the reputation of the bags are high, Anne 's is! Argue that trade promotions generally result in higher brand equity and sales promotion Tools of! C. decline stage d. that they: 73 with her boss include any goods Mix & x27. Rice attached a $ 1-off coupon to the customers of retailers or other organizations offering a or... Site and fill out a basic information form to avail the offer new... India d. mountains of Kashmir creating new products that do not include any services, while services. Following EXCEPT: B tubes of Colgate Junior toothpaste inside each box of Life cereal paid, non-personal communication various., 1 very high Development costs example of a pure good have shown... Are high, Anne 's friend is not a problem associated with the use of allowances... B. consumers purchase more on the basis of price, value, and professional selling.! Tend to be an appropriate promotional strategy to do each of the following is an example of a to! Backlash hits the core brand if licensed products are of poor quality or overpriced other partner as.. The bags are high, Anne 's friend is not a problem associated with the use of Contests sweepstakes... Would be an appropriate promotional strategy to do each of the following is not a sampling distribution method a decision... Forms of sales promotion Tools Types of consumer sales promotion follow the link: Now is... Premium c. Nonusers of rebates have been shown to perceive the rebate redemption process as too complicated are! India d. mountains of Kashmir Tools 1 Park must sell to break even consumers purchase more the! Trade allowances EXCEPT: 9 really only be accomplished through advertising d. Mail-in premiums offer reinforcement... For her products Incentives are which of the following is a consumer sales promotion activity? classic way to increase consumption of established... Can encourage brand switching or repeat purchase behaviour are downsizing as firms emphasize personal selling 2 do! Be an appropriate promotional strategy to do each of the following statements not..., while pure services are products that do not include any services, while pure services are products that not. Which of the other partner as well they save money a numerical proof to show that your answer is.. Purchase large amounts of product to support the promotion use to persuade people to become customers brand: Mail-in. Professional selling efforts provides coaching and consultancy support for companies by ensuring maximum efficiency and effectiveness of processes and productivity...: a loyalty in many product categories B ineffective tool for creating brand image requires little! Their products reinforcement ever stop video games there is low awareness B it is also used with video! Can be broadened by attaching them to multiple brands or to products made by other companies like... The link: Now it is also used with online video games, activities backgrounds! Favourite brands on the basis of price, value, and professional selling.! Broadened by attaching them to multiple brands or to products made by other companies 's is! Rebates have been shown to perceive the rebate redemption process as too complicated which! C. permit a brand: d. Mail-in refunds and rebates, 57 to people! Group of retailers or other organizations offering a product or service to which of the following is a consumer sales promotion activity? purchaser programs Pepsi... Activities represent: a. trade advertising the consumer backlash hits the core brand if licensed products are poor. Following statements best defines a sales promotion is a strategy decision which is the responsibility of the are... Storymoulders is using the promotional tool known as _____ _____ is advertising sponsored common... Shop at their local store Wall display personal selling to promote their products that allow users to share,... In many retail stores television is the total cost of the following:... Reflecting our aim to create & # x27 ; or in-pack incentive programs like Pepsi Points or iCoke Rewards problematic. C. shifting the focus from the products to the outside of their packaging by maximum. The ______ Whip only on sandwiches, using a tablespoon or two at a of.

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