Eliminate personal bias so discussions are not misinterpreted. How do you measure satisfaction? }; If its a virtual event, then youd need to choose the right event technology too. for (var i = 0; i < tooltips.length; i++) { no_error = false; Give a concrete time element. if (!no_error) { Im going to show up 5 minutes early to every meeting. if (elems[i].checked) no_error = true; Focus on the ability to think creatively. These are all great entries on an event timeline. KPIs vary according to what your overall goals are. You may also want to include timing for day-of or day before logistics. no_error = false; Make an effort to understand the perspectives of others. For example, if a ticket is free or heavily discounted, registrants may feel there is little risk in not attending the event. The day and month of your event can add or remove some priorities on your list. Ask five questions for a seamless event planning process: 5) Where would you host your event? Diversity in the workplace is more important than ever. One of the biggest goals for a client of Maritz Travel was to streamline their entire event production and marketing. When people experience personal interaction with a brand, they are more willing to identify with them. resize_tooltips(); for (var i = 0, len = allInputs.length; i < len; i++) { Every first time event planner wants to know that the people who attended their event were happy and would recommend it to their friends. Were these things in your control or out of our control? Increase turnover: you can directly tackle the big one and aim for an increase in turnover. Receive 100 preorders for upcoming product. Social media is a strong indicator of customer engagement. Here are 100 phrases to adapt, from 2600 Phrases for Setting Effective Performance Goals by Paul Falcone as well as additional performance goal phrases that may help you to provide more useful feedback to struggling team members. Develop skills to manage stressful situations well. Web12 Performance Management Goals In order to be successful with performance management, organizations must implement a framework to see that their performance Hobonichi Techo Cousin 2023 Planner. Did the event strategy serve stakeholders as intended? 1) Have x numbers of shares on social media. if (fieldVal) { To learn more about NPS, take a look at HubSpots Ultimate Guide to NPS. Anyway, you see the idea. Coordinate with event suppliers (catering, equipment, etc). if (tooltips[i].elem === elem) { We know that an event planning timeline is crucial to stay on track. I started in this industry when I was 21 as an intern. You can adjust all of your cookie settings by navigating the tabs on the left hand side. Make your next event a success? Performance Goals for Event Planners. } This exercise will help you narrow it down to specifics of your event planning journey. Using these performance review phrases in their evaluation may spur improvement: Every team has at least one member who is frequently late or flaky. Respect the time and responsibilities of others. Hosting an online event comes with a unique set of challenges and thus requires a slightly different approach than an in-person event.

var getUrlParam = function(name) { Ill say please and thank you to people who hold doors for me, give me advice, or whenever I order a meal at a restaurant Ill thank the staff for their service. Accept and process constructive criticism. Arrange sponsorships and speakers for your event. Having a specific number associated with your goals makes them measurable. Increase overall event engagement by 30% by the last day of the first annual event. When setting goals, work with SMART goals, which are: For instance, saying you want to host the best marketing conference ever is not very specific or measurable. 1) Identify & onboard speakers capable of providing unique perspectives on the subject. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful. } April 2020 was when they reworked their event strategy and shifted Online to host events. }; Some events focus on raising brand awareness, while others focus on generating new sales leads. WebEvent Planning Team Establishment An event planning team forms as a result of either: (1) coordination among traffic opera-tions agencies, transit agencies, law en-forcement agencies, and event organizers that represent the core event planning team stakeholders or (2) designation by a commit-tee on special events within a regional trans- Get your copy here. This score measures the likelihood that an attendee would recommend an event to someone else. Did the brand goals remain aligned to the event? [a-z]{2,})$/i)) { If relevant, make sure your sales team is engaging with attendees after the event and that they are being targeted in a follow-up email marketing campaign in order to continue the conversation. e.preventDefault(); no_error = elem.checked; Support team morale through the attitude displayed. Earn a Promotion. Do so with our mailing samples? Attend training to develop necessary planning skills. Whatever you want to accomplish, first create the habit and your goal will follow. } } } The Airmeet Event Experience Cloud is the only all-in-one virtual and hybrid event platform for unlimited connection with anyone, anywhere, anytime. MANAGING REMOTE EMPLOYEES LEGALLY & EFFECTIVELY: The tips you need to manage your team successfully, Performance Review Examples: Examples and tips on writing employee reviews, performance evaluation, sample performance review and employee evaluation forms, Best Practices Leadership: Team management tips and fun team-building activities to boost team performance, collaboration and morale, The Essential Employee Handbook: Sample policies, employment law issues, self-audit tips, Performance Review Documents: Checklists and forms to help employers conduct effective performance appraisals, 200+ Customizable Job Descriptions & Sample Interview Questions, 12 Ways to Optimize Your Employee Benefits Program. tooltip = create_tooltip(elem, "Enter a valid email address. }); } else { Yes, its all common sense but it doesnt mean we do it. It may seem like you need to wear multiple hats to pull this thing off, but by measuring these 7 KPIs (Key Performance Indicators), you will not only be able to plan an awesome event, you will also be able to justify your strategy and show. They are known as the Referability Habits by Dan Sullivan: Do you want to start your event planning business, get your first event planning client or maybe your top-paying client? } But all that means is that advance planning and organization is more vital to your success than perhaps any other role you might play. Develop an interest in creative approaches. We do not want as soon as possible, but in 3 months. Escalate complex customer issues when necessary. Helping your employees write strong performance goals is extremely helpful when it comes time to sit down for. // use this trick to get the submit button & disable it using plain javascript 4) Generating a pipeline of X amount with the leads captured during the event. _load_script("//d3rxaij56vjege.cloudfront.net/form-serialize/0.3/serialize.min.js", function() { The gap between these numbers can indicate which events interest your audience the most and how successful your outreach campaigns were. To encourage initiative: Seek ways to assume responsibilities beyond your current job description.. Each month also has 10 full pages for notes. Increase social media When youre pouring down resources into hosting an event, it only makes sense to be able to measure how it performed. Popular event KPIs include: Ticket sales (leading up to the event) Attendance / Registration (day-of) Is it a large business conference, where youll be launching a brand new product? } Complete tasks without frequent supervision. Make it Realistic: Base goals off of past events. Many people attended your event and loved it, but will they attend another one? Improve online visibility: you are probably active on social networks. Are the arrangements to achieve the target revenue growth done? on the planet, but when done right, it can also be one of the most rewarding. Thus, Its important that you set realistic goals that make sense according to your timeline and resources. You should measure engagement habits like the number of social shares and hashtags you received, the number of likes and comments on all event posts, and more. The act of attempting new things helps us grow. var elem = allInputs[i]; Thats why the way you phrase your goals can be so important when communicating expectations to your higher-ups. }); These metrics are super important to investors and sponsors and can lead to increased funds or resources for future events. Their solution: a mobile event app that gathers the community together before, during, and after each iteration. a boss, the board chairs, sponsors, exhibitors, vendors, audience and online community). What went well, what didnt go well? It may seem obvious, but when decision-makers look to measure the success of the event, they may suggest things that are simply out of your control. if (elem.type != 'radio' && elem.type != 'checkbox') { Sounds like a common (and generic) goal but they turned it into something much more strategic. Similarly, post-event timing is crucial in following up with your attendees. remove_tooltip(elem) : false; We then say that your objective is quantified. inner.innerHTML = text; Being a first time event planner can seem daunting at first. You may have exceeded or reached your target number of attendees or sponsors, but did people, Co-founder of UBREW, Wilf Horsfall put it perfectly, Satisfaction is the unicorn you should be hunting for when pouring over your metrics.. var getCookie = function(name) { Increase Ticket Sales. 5) Generate X amount of pipeline with post-event lead nurturing and follow-up campaigns. We know event goals are essential, but what do they look like? WebA goal to plan A three-day indoor Industrial Bluegrass Music Festival meets the SMART goal objectives. People who set smart goals find it easier to stay on track as they set measurable and achievable goals which can be the key to event success. Refrain from publicly criticizing coworkers. Event planning can be tough just because of the number of stakeholders and third-parties you have to rely on to make everything come together. When I create a new habit, and I only tend to do one (maybe 2) per month, I love creating the rewards that Ill pay myself. Build relationships among peers that foster collaboration and discussion of new ideas.. From there, you can build a robust event strategy. + serialized + '&jsonp=true'); However, If you do your homework right, youll be able to set clear event goals aligned with your businesss and your audiences needs. With so many moving parts, its difficult to know where to start and what to measure in order to make sure your event will be a success. Count the number of responses you received in all three categories and then calculate your NPS by subtracting the percentage of detractors from the percentage of promoters. By making sure VIPs are included in the event planning strategy early, you can set milestones prior to the event to make sure they have the information they need in order to be a part of your event. We know event goals are essential, but what do they look like? Once thats done, you can fine-tune your roadmap to event success. More specific goals could include increasing the company's event attendance rate. A goal that is not achievable by your team would only bring disappointment and a subpar event experience. Well, weve collated a list of these real-world examples that inspire. You may have exceeded or reached your target number of attendees or sponsors, but did people really have a good time? The number of ticket sales indicates how many people are interested in your event, and measures the overall revenue you generated. To calculate it, nothing simpler, it is enough to make the quotient of total expenses on the total income generated. window._load_script = function(url, callback) { Booking 5 artists that are in the top 50 of their genre. To establish solid event goals and objectives, youll need to know everything about your event, from soup to nuts and the 5-W framework will help you with that. "); continue; Looking to reinvent your events and transform your business? Named Top Wedding Planner by Martha Stewart Weddings, A Perfect Event is a full-service, award-winning, event and design firm based in Chicago.. Debi Lillys awards include: Worlds Top 10 Event Planner by Departures Magazine And how many of those leads your team followed up with in the months after. Thats why creating the habit is important! Leverage Airmeets features like the Social Lounge, Q&A, Invite to Stage, and tables to craft unique virtual networking environments. if (!selected) { Where and how could you be more efficient. To achieve this, I will apply to 1 job per week for 2 months submitting a total of 8 job applications. Make sure to pay attention to the number of total ticket registrations you receive and track them across future events you may plan as well.. Be on time for all meetings, which shows you respect your colleagues time.. It may seem like you need to wear multiple hats to pull this thing off, but by measuring these 7 KPIs (Key Performance Indicators), you will not only be able to plan an awesome event, you will also be able to justify your strategy and show why the event worked. Your business exists to solve your audiences problems. All rights reserved. R as Relevant. if (window._old_serialize) window.serialize = window._old_serialize; When we lose a customer, follow up to discover what we could have done differently.. }); For example, you know you should keep a journal to help with your weight loss goals, but its hard for me. Do you struggle with finding the true purpose of your event? Your email address will not be published. The S.M.A.RT goals and objectives are an integral part of good event planning. When I commit to something or someone Im going to do exactly what I said I would do. This is my favourite! tooltip.appendChild(arrow); And because their solution was inherently linked to data-gathering software, they were able to track participation and other event KPIs at the same time. Its down-and-dirty info and frameworks you wish you knew yesterday. tooltips.splice(i, 1); var regexStr = '[\?&]' + name + '=([^&#]*)'; addEvent(input, 'input', function() { if (!submitted) { We use cookie and tracking tags to provide you with a better user experience. var time = now.getTime(); Also look at the rate of social media engagement up to one month after the event is overare people still using your hashtag and spreading awareness? You can have security staff members at the entrance to do event check-in if youre hosting a high-profile event. addEvent(input, 'blur', function() { Implement a single, scalable solution for roughly 4,700 guests that will educate both partners and customers on our newest products. A goal to have 15% more ticket sales than the previous event by the end of the month is specific, measurable, attainable, relevant, and time-bound. return true Dont give up, keep going. addEvent(window, 'resize', resize_tooltips); addEvent(form_to_submit, 'submit', form_submit); return no_error; Founder and creator of Event Planning Blueprint certified event planning courses and event business courses. if (elem.getAttribute('required') !== null) { In this article, weve sorted through all event planning templates and checklists to provide you with the best, most comprehensive listing, so you can effectively plan a validate_field(this, true); Avoid vanity metrics, the bain of every event planner new to analytics. Goal 1: Boost brand reach/awareness by Y% Objectives for this goal: An objective for this goal could be What is Dont make this mistake! } Because they are one of the few industry events of its kind, networking is the #1 priority for most attendees. According to EMI & Mosaic, 84% of event attendees say that they have a more positive opinion about the company, brand, product or service being promoted after the event and 70% of users become regular customers after an experiential marketing event. This plan can be an outline, a project plan, or another document. Communicate thoughtfully during meetings. help people network during a virtual event, What are your competitors doing right, and whatnot, Who are the speakers that can add value to your event, What are the most liked event types, formats, or locations. Increase turnover: you can directly tackle the big one and aim for an increase in turnover. addEvent(window, 'scroll', resize_tooltips); }; } Only change 1-2 habits at a time, never more because youll give up when things dont go according to plan. A paid advertisement that performed well but targeted the wrong audience, for example, individuals who live far away from your event. var elems = form_to_submit.elements[elem.name], found = false, err = []; wrapper.className = '_form-inner'; These performance goal phrases may help poor planner improve: Develop organizational skills. Now that you know the definition of event goals, and how they differ from objectives, lets see how you can set them. Increase visitors to your website: it is now very easy to track the number of visitors to your website, but the Google Analytics interface is sometimes difficult to manage. Increasing social media following by 20%. Now that I am over 40, I look back and realize I experienced overworked fatigue and stress-heightened motivation that came with trying to be super planner and manage all the details by myself. Before setting goals, the first question to ask yourself is: will these goals impact me only or do they also include my team? When you are an event planner, the Human Resources aspect is just as important as in any other profession. It means so much to me that youre a part of our supportive and growing International community, so thank you for sharing. He lectured his team about being punctual by stating that being on time to team meetings, or anything else in life, is arriving five minutes early.